Strategic Choice of Language Use in Bush’s COVID-19 Message: A Linguistic Adaptation Perspective

Language is essential not only in maintaining interpersonal relationships but also achieving other social or political goals. In politics, the language a tool creatively used by politicians to brainwash, manipulate, encourage and persuade their citizens masses do something. Strategic choice of has made it easier for influence citizens' emotional mental perception with speeches messages. Through use Verschureren’s Linguistic Adaptation Theory, this study analyses President Bush’s COVID-19 message examine how adapts three-communication context correlation adaptability influences US abiding stipulated health regulations fostering unity solidarity. The findings show that, through strategic which social, physical world, former American Bush tends persuade, inculcate sense spirit remain calm following regulations.